Alejandro Álvarez Nobell
PhD. Alejandro Álvarez Nobell
Research Professor Assistant Doctor
Office: 2.55 Teléfono 952132910
ORCID | Google Scholar | LinkedIn
SHORT CURRICULUM
Research Professor at the Department of Audiovisual Communication and Advertising at the University of Malaga (Spain). Director of the “Latin American Communication Monitor (LCM) - The Global Communication Monitor” - European Public Relations Education and Research Association (EUPRERA).
PhD in Strategic Management of Communication and Master in Strategic Management and Innovation in Communication (University of Malaga, Spain); Graduate in Social Communication - Institutional Communication and Post-doctorate in Communication (National University of Córdoba, Argentina). Degree in Journalism (University of La Laguna, Spain).
Professor of the Official Master in "Applied Research in Communication" (Rey Juan Carlos University of Spain) and in the Master in Marketing (Universidad del Noreste, Argentina). Professor of the Master in Strategic Communication at the Private University of Loja (Ecuador). Visiting professor in undergraduate and graduate studies, speaker and speakers at universities in Argentina, Spain, Costa Rica, Colombia, Uruguay, United Kingdom, Mexico, Brazil and Ecuador.
Vice President of the Professional Council of Public Relations of Argentina. Member at ALICE (Latin American Association for Research in Electoral Campaigns and Political Communication) and Account Reviewer at EUPRERA. Partner of AE-IC, AIRP, DIRCOM and CIRCOM. Scientific Editor of the publication “Pangea. Journal of the Ibero-American Academic Network of Communication”. Co-founder of Cronopios | Purposeful Communication.
Evaluator in thesis courts, final works, awards, peer reviewer in academic journals, research projects and technical assistance. Director of more than 10 thesis and final postgraduate projects and 40 Final Degree projects. Expert Evaluator of the National Commission for Teaching and University Accreditation (CONEAU - Argentina).
Author of “The digital life of the media and communication: essays on audiences, content and business on the internet” (Granica, 2020); “Strategic Communication and its challenges: Fake News, Trust, Information for Decision-making, Leadership, Satisfaction, Stress and Work Commitment” (EUPRERA - DIRCOM 2019); "Strategic Communication Trends: Big Data, automations, engagement, influencers, coaching and skills" (EUPRERA, 2017); "Strategic Communication, event organization and ceremonial" (2016); "Strategic evaluation in Communication" (McGrawHill, 2014); "BrandPR Public Relations for the Brand" (2013) among other books; as well as 80 chapters, scientific articles, lectures and popular articles.
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TEACHING (2020-21)
• Research in Communication (Audiovisual Communication Degree)
• Communication and Health (Degree in Physiotherapy)
• Theory of Communication (Degree in Philosophy)
• Direction and Management of Audiovisual Companies (Degree in Advertising and Public Relations)
• Creation of Campaigns in Digital Environments (Degree in Advertising and Public Relations)
• Final Degree Projects (tutorials) in the following lines:
o Political communication, open government, participation, transparency.
o Strategic planning in public relations and evaluation.
o Innovation in communication, sustainability and new economies.
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INVESTIGATION
• Public Relations in small and medium-sized companies (Grupo PAIDI SEJ-370).
• Citizen participation 2.0, local public policies and communication strategies: the citizen journey to democratize institutions (PPIT.UMA.B1.2017 / 25).
• Lobby and Communication in Spain. Analysis of communication strategies (CSO2016-79357R).
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AWARDS
• Eikon 2019 Award for Excellence in Institutional Communication. Image Magazine. General Chapter of the Corporate Identity Communication Category with its case “MARCA CAPITAL SOCIAL. SYMBOLIC CAPITAL OF A CITY BUILT WITH NEIGHBORS ”. Year 2019. Córdoba, Argentina Edition.
• Eikon 2019 Award for Excellence in Institutional Communication. Image Magazine. General Chapter of the Cultural Sustainability Category with its case "FESTIVAL DE LA PALABRA CILE 2019". Year 2019. Córdoba, Argentina Edition.
• Eikon 2019 Award for Excellence in Institutional Communication. Image Magazine. General Chapter of the Social Marketing Category with its case "TOWARDS A SOCIAL TRANSFORMATION: RECOVERING VALUE - REDUCE, REUSE, RECYCLE". Year 2019. Córdoba, Argentina Edition.
• Eikon 2018 Award for Excellence in Institutional Communication. Image Magazine. Category: 5 Communication in crisis situation. Case: “UTA CASE - ILLEGAL STOP OF URBAN PASSENGER TRANSPORTATION IN THE CITY OF CÓRDOBA. JUNE 2017 ”Year 2018. Córdoba, Argentina Edition.
• Eikon 2018 Award for Excellence in Institutional Communication. Image Magazine. Category: 20 Political communication, government and electoral campaigns. Case: "OPEN GOVERNMENT OF THE CITY OF CÓRDOBA" Public communication for accountability, participation and citizen collaboration. Year 2018. Córdoba, Argentina Edition.
• II Prize for Teaching Innovation of Grupo San Valero. Presentation of communication on Good Practices (Communication and Poster) "Corporate Communication Solidarity Marathon". October 2012. San Jorge University (Zaragoza, Spain).
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PUBLICATIONS
List of publications and impacts registered in Google Scholar.
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THEMATIC AREAS OF RESEARCH AND TEACHING
• Public Innovation and new governance. Communicative biomimicry. Cultural development in organizations. Corporate happiness and positive communication. Triple impact companies. Corporate governance. Technological appropriation processes.
• Public relations. Strategic planning (active listening, content and relationship management). Measurement and Evaluation of Communication. Visual and digital communication. Creativity and transmedia. Development and professional profiles in communication.
• Public communication, access to information, transparency and citizen participation. Open Government. Accoutability. Dissemination and communication of scientific publications.
