SATAKUNTA UNIVERSITY OF APPLIED SCIENCES

International tourism is one of the world's fastest-growing and fastest-changing industries. Global-level challenges in political instability, economy, safety, responsibility together with environmental issues have their immediate impact on tourism, requiring proactive and innovative mindset and ability to forecast the future. Compared to the past not even distant, consumer behavior and new business models form completely different scenarios for tourism today – what’s the next chapter in this fascinating story?