Chair of Metrics and Management of Intangibles

Chair of Metrics and Management of Intangibles

The aim of this Chair is to encourage debate, analysis, study and the dissemination of business opportunities. It also aims to create new challenges and prospects for different business sectors and economic generators of wealth, employment and social wellbeing.  In short, the goal is to research and disseminate further management of intangibles models in digital areas related to reputation, brand, corporate social responsibility and communication.

School:  Higher Technical School of Computer Engineering

Department: Programming Languages and Computer Sciences

Sponsor: Corporate Excellence-Centre for Reputation Leadership

Coordinator: José Ignacio Peláez Sánchez