Big Data and Media & Content Workshop
: 2015-09-24 00:00
: 2015-09-24 23:59
Background and Motivation
The synergy between Big Data technologies and the media is one of the most promising dimensions of ICT applications. Big Data technologies enable Media companies to develop new customer strategies based on audience, build journalistic stories from public and private databases tools, manage relevant content from user generated contributions in social media, develop targeted advertising, etc.
While the huge potential of Big Data and Media integration is uncontested, Media&Content industries in Europe seem to be lagging behind in terms of Big Data competencies and technology adoption.
The impact and potential of an already strong European media sector would be multiplied if it embraced big data technologies. Moreover, good Big Data management would accompany the media sector in its ongoing transformation. Therefore, it is of paramount importance to bring together European Big Data and Media stakeholders to develop new strategies able to convert the challenges of this transformation into new opportunities.
In order to facilitate this bridging, the Converging Media and Content Unit will be holding a workshop on Big Data and Media&Content on the 24th of September 2015. This workshop will provide an effective opportunity for European stakeholders to contribute to this topic, to discuss with key speakers and to influence the future activity in the European scenario.
Scope
The aim of this workshop is the analysis and the identification of current and future challenges for Big Data and Media&Content industries to be tackled in future European Innovation initiatives. Real examples of the potential, challenges and complexities of using big data in this domain will be discussed, together with an innovative business and investor perspective. The workshop will target the facilitation of data usage in media companies' strategies and the use of media data for cross-domain applications taking into consideration all research and innovation aspects. For this reason, technological and big data experts, policy makers, investors, legal researchers with experience in the digital sector and economic and business experts in the digital economy will be invited. The outcome of the workshop will be used as starting point for a more active presence of data driven digital media innovation in Horizon 2020.
