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Artificial intelligence has several applications of great interest in the field of marketing. Today, the large number of digital platforms that exist at the service of users and consumers represent an immense source of information, unattainable from the human point of view, but thanks to the use of artificial intelligence it is possible to take advantage of predictive analysis and Optimize various marketing strategies. Among the applications of artificial intelligence that are already being used in the field of marketing we find various systems of personalized recommendation of offers and products, systems that automatically calculate the price according to demand, or automated customer service systems.

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